Chops is a casual restaurant and sports-bar atmosphere serving comfort-food, craft beer, and cocktails located in Harpersfield, Ohio.
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Chop’s wanted creative campaign to promote their daily specials and happy hour. To stand out from the typical run-of-the-mill promotions.
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• Art direction/design
• Copy
Tinton Craft Coffee Roasters was started in 2019, with a desire to share tasty coffee with the city of Spearfish, South Dakota.
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Paste Advertising reached out to me to help concept and design logo/branding ideas for a new start-up – Tinton Craft Coffee Roasters. The logo was type driven as requested and keeping the design simple, clean and hip.
Spearfish, South Dakota is just north of The Black Hills and is surrounded by forests, reservoirs, waterfalls, mountains and wildlife. The packaging reflects the surroundings and caters to their clientele who enjoys the great outdoors and a tasty cup of coffee.
There are two types of Tinton packaging – A premium blend and an in-house original blend.
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• Art direction/design
Ducky’s Pub & Grill is a small town restaurant and pub in Butler, Ohio.
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My friend Greg purchased Ducky’s Pub & Grille in Butler, Ohio. Soon afterwards he started to remodel and reached out to me to rebrand Ducky’s. The original logo was a cartoon and seemed not the direction he wanted to go with. The request was to have the rebrand (logo) to reflect a clean, classic style and have an established pub feel.
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• Art direction
• Design
• Photography
Black Dog Tavern is a log and timber clubhouse which sits on the Deer Ridge Golf Club in Bellville, Ohio. Located perfectly between Cleveland and Columbus.
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Fresh rebrand design to Black Dog Taverns logo and branding materials.
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• Art director/designer
• Copy
• Illustration
Audia is now Adecco.
Same people, different name.
Our name may have changed, but our people haven’t.
Adecco is the world's leading talent advisory and solutions company. We are still driven by a powerful purpose – making the future work for everyone. Our services help people fulfil – and exceed – their potential, building employability and connecting people with opportunities.
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• Art direction/design
Travel back to the 80's without a Delorean!
Level One Bar + Arcade is a 1980s-themed hangout offering craft beer and a collection of classic arcade games and pinball machines.
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• Art direction/design
• Illustration
Xfinity is a trade name of Comcast Cable Communications, LLC, a subsidiary of Comcast Corporation, used to market consumer cable television, internet, telephone, and wireless services provided by the company.
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GO2 Partners in Cleveland reached out to me to help with the concept and design a brochure and personal pocket guide notebook to help guide Xfinity employee and customer relationship experience. From offering customers a warm welcome to making sure they leave excited about Xfinity, the aim of The Awesome Experience program is to personalize each interaction and focus on the customer.
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• Art direction/design
I worked closely with The Catholic Foundation to create/design their 2023 annual report.
Establishing a look that is consistent with their new brand identity. The annual report aimed to highlight who they are and their core values and mission.
Digital design for various businesses, organizations and individuals.
buy buy Baby, Inc. is an American chain of stores that sell clothing, strollers and thousands of other items for use with infants and young children.
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Soon after leaving the big agency scene and freelancing on my own I was contacted by an old client at buy buy Baby. She reached out to me to design some print concepts.
buy buy Baby has over a thousands of items so naming them all would be impossible. The concept of this campaign was to only mention one item per design without even showing it and have the visual pay off the item (headline). The copy was to pay off the many items you could also find at buy buy Baby.
PACIFIERS
Buy a gift for yourself this holiday season.
MOBILES
Just one of the many things you’ll find at buy buy Baby.
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• Art direction/design
• Copy
GreenSeed is one of the most dedicated seed companies that are commitment to providing farmers with reliable products to help ensure a positive return on your seed investment. Dedication, innovation delivered.
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• Art direction/design
Save the Date & Wedding Invitation
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Brittany, my step-daughter asked me if I would design her “Save the Date” & “Wedding Invitation” for her.
As a family we would take a summer vacation every year to visit the grandparents up in Traverse City, Michigan. It became one of Brittany’s favorite places to visit and the destination for the wedding.
Save The Date:
They both share a passion for the outdoors, and anything adventurous.
Wedding Invitation:
They both love to do almost everything together with their dogs. This was a little short story of them meeting, hanging out together, getting engaged and married.
Designed to reflect a vintage/retro travel poster design.
Posters are for the bride and groom.
Stickers and magnets are for guests.
Playing cards for wedding party and family.
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• Announcements
• Invitations
• Itinerary/map
• Posters
• Magnets
• Stickers
• Playing cards
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• Design
• Illustration (Save the Date)
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Nathaniel Underwood
• Illustration (Wedding Invitation)
http://www.underwood-illustration.com
http://www.nathanielunderwood.com
kiu natural sparkling water.
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A previous client referred me to a start-up company out of Toronto, Canada to help concept and design packaging for kiu natural sparkling water.
After 4 month and several rounds, a design was chosen. A physical mock-up of the final design was made for promotional material. The final design should be in production by the end of 2019.
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Art direction/design
Mike's Barbershop located in the heart of Clintonville, Ohio. It's nothing but the basics barbershop and inexpensive.
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• Art direction/design
• Copy
UncommonGood is passionate about making real change, alongside organizations they really believe in.
It can be difficult for smaller nonprofits to be heard in a crowded world of causes. But we also know that with the right tools, any organization can kindle seismic change. That’s why at UncommonGood, they provide services for nonprofits to fundraise with ease and engage advocates effectively.
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I was given the task to redesign UncommonGoods website. They requested a fresh, friendly and a simple navigation design to the site. After the design was complete I handed the project over to a web developer to make everything operational.
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• Art direction/design
Romano’s is a fun casual Italian restaurant serving fresh wood-fired pizzas, stromboli’s, pastas & grilled dishes.
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Romano’s wanted creative campaign to stand out from the typical run-of-the-mill promotions. They asked for something fun and attention getting with a little sense of humor.
I designed a new updated logo and an advertising/brand campaign of in-store posters, outdoor and print advertising.
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• Art direction/design
• Copy
Bridgeway Pointe Assisted Living Community opened in 2000 and has been a stable organization throughout its existence – both financially and with staff consistency. The community is a non-profit organization and is owned by UC Health, the Cincinnati /Northern Kentucky region’s academic health system. The affiliation with UC Health affords the residents the choice to seamlessly utilize various UC Health services.
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I worked with UC Health of Cincinnati to help rebrand Bridgeway Pointe. UC Health wanted a new clean and refresh look to communicate a sense stewardship, compassion, community, wellness and security. The rebrand focused on the number one goal to connect residence, families and associates to a community dedicated to individual wellness.
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• Art direction/design
American Automobile Association provides its members a full range of travel bookings, vacation planning, insurance, emergency road side services maps and more.
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The campaign focused on reminding us there is an outside world than the one you live everyday. Get away from “Here” and explore “There.” AAA will be by your side so you can discover endless destinations with a peace of mind, safety and valuable discounts wherever you travel.
Here’s to There.
Enough with here.
We all know here.
Normal is here.
13 hour weekdays are here.
There, that’s where you’ll find the action.
Here will always be here, waiting for us.
Start your engines.
There, here we come.
Discover endless destinations with a peace of mind, safety and valuable discounts wherever you travel.
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• Art direction/design
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Copy:
J. Scott Mylin
https://www.mylinltd.com
Red Team Investments was formed around a core philosophy to evaluate, identify and capitalize on opportunities by maintaining an objective perspective—and ignoring bias and hype.
A key component of building an effective Red Team is the cross-functional expertise of team members. A Red Team requires diverse perspectives and asymmetrical thinking to identify and exploit the gaps in the conventional wisdom.
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Red Team Investments (RTI) challenges the conventional perspective to optimize performance and achieve greater success. I was tasked with redesigning the RTI logo and branding to convey the strategic, asymmetrical thinking RTI uses to ensure victory for investors. The new logo has a clean, modern look and incorporates a simplified version of the chess pieces used in the original RTI logo to better communicate the concepts of strategy, precision, and leadership.
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• Art direction/design
Huntington Bank offers full service banking solutions for individuals, small businesses, and commercial enterprises, Huntington bank is headquartered in Columbus, Ohio and is one of the largest banks in the United States.
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Designed Huntington’s Money Grower and Bill PayLanding page.
Designed a campaign for Huntington's $500 daily debit sweepstakes. The idea was to get the consumer to use their debit card everywhere and all the time. Even for the small purchases. Every debit swipe is another chance to win.
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• Promotional design
• Poster
• Table top
• Banner
• Digital/ATM
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Copy:
J. Scott Mylin
https://www.mylinltd.com
Steve Post
https://www.stevepostcreative.com
Vision Communities hire me to brand/logo design for The Makley Place. The design had to fit into the neighborhood of Victorian Village.
The Victorian Village is known for quaint, leafy streets lined with late-19th- and early-20th-century homes in a variety of architectural styles, such as Gothic Revival mansions, Second Empire villas, and Queen Anne houses.
The logo is influenced by the wrought iron thoughout Victorian Village. It is stylish, sophisticated and fits in with the architectural style with a modern twist.
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• Logo and brand design
Sometimes clients already have an existing logo and identity, but are ready for a refresh.
O’Reilly Family Pharmacy was established in 2017 in Worthington, Ohio by owner and pharmacist, Aimee O’Reilly. It is her goal to provide the residents of Worthington great care and to help improve their understanding of medications.
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Creating an entire brand experience for O´Reilly Family Pharmacy. The logo request was it had to be blue and give a look and feel of a small hometown pharmacy.
The brand identity was applied to several marketing materials.
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• Art direction/design
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Photography:
Thompson Creative Imaging
http://www.thompsoncreativeimaging.com
Trumbull Tree Farm was established in 1970 and is located in Trumbull, Ohio. Since 2016 it has been an inactive tree service and now privately owned.
The new owners wanted a logo for their residence and wanted to keep the tradition of calling their property Trumbull Tree Farms.
I designed a series of concept logos for Trumbull Tree Farms. The final logo has yet to be selected.
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• Art direction/design
Who doesn't like bowling? If you ever grew up in a small town in the country–bowling was it.
Created some pro-bono work for Park Lanes Bowling.
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• Art direction/design
• Copy
Step back in time to this 30-acre re-created 16th Century English village and enjoy over 400 years of fun in a single day!
Over 150 costumed characters welcome you to the village! Rub elbows with Royalty as you cheer your favorite knight to victory in the thrilling Full-armored Tournament Joust. Welcoming you to a festive day in the village are dueling swordsmen, warlocks, ogers, pirates, nobles, peasants, and daring jugglers.
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Had a chance to design a few print pieces for the Ohio Renaissance Festival.
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• Poster design
• Print design
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• Art direction/design
• Copy
Packaging design for various businesses, organizations and individuals.
Vision Communities is a company that is focused on values that improve the lives of their residents, employees, and the people of the greater community. The communities offer amenities and resident events that focus on healthy lifestyles and resident wellness.
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With Vision Communities portfolio of rental properties growing, VC felt the need to rebrand themselves to compete within the market.
The logo is made up to form a forward-leaning line that evokes momentum. Additionally, the C of “Community” is forming a circle around the V of “Vision,” evoking the building or forming of Community around a Vision.
The brand identity and original photography was applied to several marketing and print advertising pieces that help promote VC.
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• Art direction/design
• Photography direction
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Photography:
Thompson Creative Imaging
http://www.thompsoncreativeimaging.com
Copy:
J. Scott Mylin
https://www.mylinltd.com
Homeless to Home Pet Rescue's mission is to aid homeless, abandoned and neglected pets, to nurture them in the foster care of volunteers, to provide veterinary care and socialization, and to place them in permanent loving and responsible homes.
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• Art direction/design
• Copy (3-12)
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Copy: (1-2)
J. Scott Mylin
https://www.mylinltd.com
Elzy Milling & Trade: Ohio’s Premium Feed Store, Bellville, Ohio
Logo study/concept for Elzy Brand. Keeping the same basic look and doing a slight update to their logo. (The first logo is their existing logo.)
Abbott’s nutrition business is a division of Abbott, the global healthcare company. Proper nutrition is the foundation for healthy lives, which is why Abbott Nutrition have been developing nutrition products for over 113 years.
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I was tasked to design packaging concepts for Ensure Women’s Strength Collagen+HMB nutrition powder.
The project was given to several other designers for revisions and additional concepts. Eventually the original package concept I created became the final design with minor tweaks.
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• Package concepts and design
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• Art direction/design
We all know that breakfast is the most important meal of the day. But for kids, it’s a key factor in better learning and higher scores. So when the American Dairy Association (ADA) wanted to educate the educators about the Ohio School Breakfast Challenge, they reached out and asked for help encourage principals, teachers, parents and students to eat right and be bright.
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Develop a logo, an informational brochure and a microsite where school administrators could sign their school up and access resources to help them customize their breakfast program to the needs of their student body. To encourage school involvement and shed light on alternative breakfast options, created a strong message that emphasized the role school breakfast plays in a student’s ability to learn and the fact that it’s a cost-effective solution for decreasing anxiety, tardiness and absenteeism.
Additional items designed – T-shirts for teachers and students. Ohio School Breakfast Champions Award for school that demonstrate a collaborative best practice to create, enhance or expand school breakfast. Banner – Schools will receive an All-Star recognition banner to proudly display in their school.
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• Art direction/design
Your one-stop shop for BIG deals that make your dollar holler! Big Lots, Inc. is an American retail company headquartered in Columbus, Ohio with over 1,400 stores in 47 states. Specializing in brand-name merchandise at an amazingly closeout price.
Designed print advertising to convey you do not have to break the bank for brand-name furniture at a retail price.
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• Art direction/design
American manufacturing is becoming more and more scarce every day. But since 1886, Channellock, Inc. has manufactured high-quality hand tools on American soil in Meadville, Pennsylvania.
Channellock is best known for its pliers—the company manufactures more than 140 types of pliers—particularly its eponymous style of tongue-and-groove, slip-joint pliers.
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Channellock is proud to put Americans to work and they employ over 350 associates who contribute to our local, state and U.S. economy. Is it the easiest way? Probably not. But, American manufacturing is the right way.
I was asked to create a campaign that was showcased around a true American hard working company, their employees and the dedication of blood, sweat and few for-letter words that goes into making a Channellock tool.
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• Art direction/design
• Strategy
• Photography direction
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Photography:
Thompson Creative Imaging
http://www.thompsoncreativeimaging.com
Strategy & Copy:
J. Scott Mylin
https://www.mylinltd.com
How much do you really know about your heart’s health? Heart disease can affect people of any age, even those who eat right.
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The point-of-view photography looking up at the paramedic or a loved one supported by the headline “ Is your heart at risk?” was if you (the viewer) were having a heart attack.
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Is your heart at risk?
Whether you are interested in the condition of your heart or you have a family history of heart disease — now is the time to take action. Find out more at goodsamdayton.org or call 1-877-GSH-WELL.
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• Art direction/design
• Photography direction
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Copy:
J. Scott Mylin
https://www.mylinltd.com
by Similac.
The Similac Organic/Natural portfolio required a label redesign following the outcomes of qualitative research and in order to compete more effectively in the expanded Organic/Natural segment.
The task was to develop a label concepts to send through consumer evaluation that present an appealing visual identity and show up cohesively at-shelf.
Solution was to create clear relevance and notable point of difference vs competition.
A clear, non-cluttered packaging while using icons/graphics to communicate key product details. 1) A whimsical storybook look and feel by using a illustration of Organic/Natural analogs (cow, grass, etc). 2) On shelves, label will make an emotional connection with the consumer.
3) Bright and cheerful, like the product name: font conveys simple, craft feel.
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• Concept and design
Shorelight Education partners with top U.S. universities to expand their reach far beyond the traditional campus and help international students thrive, graduate, and become successful, globally-minded alumni.
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Shorelight had two interviews with FIU in Miami and UCF in Orlando and wanted internal itinerary and promotional package for their employees.
Designed a postcard to look retro with the theme “From Miami to Mickey discover Florida with Shorlight Education”. The postcard would showcase the two colleges from FIU to UCF. The back would serve as the itinerary of their road trip and interviews. Additional internal promotional materials were designed.
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• Art direction/design
Lisa Pucci Delgado is a personal chef from Ohio & Puerto Rico. Lisa enjoys bringing people and food together naturally. She creates dinner parties, catering events outdoor retreats and even fun pop-up experiences. Lisa has been recognized in several publications as well as on "The Food Network" and "Chopped".
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With Lisa’s reputation growing as a celebrity chef she felt the need for a more professional look to her brand.
I was asked to create a entire brand experience to for LPD. The logo consists of her initials intertwined with one another.
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• Art direction/design
• Copy
I was asked to design Abbot’s 2022 Pelotonia jersey and shorts. The final design was called CROSSROADS. Life-saving technology (dots), harmony and meaning (hexagons), and a greater purpose (Pelotonia arrow) meet at the crossroads. This jersey design incorporates these elements in a bold, modern fashion.
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• Art direction/design
Shorelight Education partners with top U.S. universities to expand their reach far beyond the traditional campus and help international students thrive, graduate, and become successful, globally-minded alumni.
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I was given the task to design International Student Guidebooks for various universities around the U.S. and abroad for Shorelight Education while keeping within each universities brand standards.
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• Brochure Design
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• Art direction/design
Photoshop imaging/retouching that I have done over the years for clients - concept work and/or final art. Taking multiple images altering/manipulation and combining them into a single image.
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Queen Example:
• Photo 1 - Hospital exam room (stock image)
• Photo 2 - Queen (stock image)
• Photoshoot of a friends face (that fit
the demographic) photoshopped over the
existing queens face
• Photo 3 - Chair (stock image)
• Photoshop queen into chair
• Photoshop of hand holding staff
• Photo 4 - Infusion device
• Infusion lines photoshopped into arm
Correct all lighting, shadows and color for consistency.
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Logo concept for Patriot Preparatory Academy
I had the pleasure working with some very talented photographers from all over the U.S.
WhiteSpace is Abbott Nutrition’s internal agency.
WhiteSpace asked me to design a poster for their 1st Annual Cornhole Tournament.
The first design is what they chose to produce. The other two additional concepts.
The Station, Austinburg, Ohio
Logo study/concept for The Station Coffee & Pastry
Columbus original, Pinchflat: Bike Poster Blowout is a bike poster event that showcases Ohio artists through gallery exhibitions & community events during the month of May.
“As a kid I had a dream – I wanted to own my own bicycle. When I got the bike I must have been the happiest boy in Liverpool, maybe the world. I lived for that bike. Most kids left their bike in the backyard at night. Not me. I insisted on taking mine indoors and the first night I even kept it in my bed.”
-John Lennon
VISION has grown to become a premiere developer of upscale multifamily communities by focusing on keeping the main thing the main thing: It is not the walls, but the life lived between them. We’re not just building communities.
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I was tasked to design and develop logo/identity and signage for each of VISIONS communities.
