I was asked to design Abbot’s 2022 Pelotonia jersey and shorts. The final design was called CROSSROADS. Life-saving technology (dots), harmony and meaning (hexagons), and a greater purpose (Pelotonia arrow) meet at the crossroads. This jersey design incorporates these elements in a bold, modern fashion.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
• Art direction/design