We all know that breakfast is the most important meal of the day. But for kids, it’s a key factor in better learning and higher scores. So when the American Dairy Association (ADA) wanted to educate the educators about the Ohio School Breakfast Challenge, they reached out and asked for help encourage principals, teachers, parents and students to eat right and be bright.
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Develop a logo, an informational brochure and a microsite where school administrators could sign their school up and access resources to help them customize their breakfast program to the needs of their student body. To encourage school involvement and shed light on alternative breakfast options, created a strong message that emphasized the role school breakfast plays in a student’s ability to learn and the fact that it’s a cost-effective solution for decreasing anxiety, tardiness and absenteeism.
Additional items designed – T-shirts for teachers and students. Ohio School Breakfast Champions Award for school that demonstrate a collaborative best practice to create, enhance or expand school breakfast. Banner – Schools will receive an All-Star recognition banner to proudly display in their school.
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• Art direction/design