Headquartered in Columbus, Ohio, Big Lots, Inc. is a community retailer operating more than 1,400 Big Lots stores in 47 states, dedicated to friendly service, trustworthy value, and affordable solutions in every season and category. Today Big Lots offers an extensive assortment of brand-name items and quality products.
Big Lots purchases brand-name items and quality products from manufacturing businesses and sells them at a closeout/discounted price. They wanted to let the manufacturing businesses to know that they are commitment to protecting their valuable product names.
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I was tasked to create a campaign that would show how Big Lots is committed to protecting your brand/valuable product name. Big Lots being the fist-call solution for excess inventory challenges.
The ads ran in various retail business magazines.
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• Art direction/design
• Strategy
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Strategy & Copy: Andy Knight
http://andyknight614.portfoliobox.io