Bridgeway Pointe Assisted Living Community opened in 2000 and has been a stable organization throughout its existence – both financially and with staff consistency. The community is a non-profit organization and is owned by UC Health, the Cincinnati /Northern Kentucky region’s academic health system. The affiliation with UC Health affords the residents the choice to seamlessly utilize various UC Health services.
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I worked with UC Health of Cincinnati to help rebrand Bridgeway Pointe. UC Health wanted a new clean and refresh look to communicate a sense stewardship, compassion, community, wellness and security. The rebrand focused on the number one goal to connect residence, families and associates to a community dedicated to individual wellness.
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• Art direction/design