buy buy Baby, Inc. is an American chain of stores that sell clothing, strollers and thousands of other items for use with infants and young children.
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Soon after leaving the big agency scene and freelancing on my own I was contacted by an old client at buy buy Baby. She reached out to me to design some print concepts.
buy buy Baby has over a thousands of items so naming them all would be impossible. The concept of this campaign was to only mention one item per design without even showing it and have the visual pay off the item (headline). The copy was to pay off the many items you could also find at buy buy Baby.
PACIFIERS
Buy a gift for yourself this holiday season.
MOBILES
Just one of the many things you’ll find at buy buy Baby.
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• Art direction/design
• Copy