American manufacturing is becoming more and more scarce every day. But since 1886, Channellock, Inc. has manufactured high-quality hand tools on American soil in Meadville, Pennsylvania.
Channellock is best known for its pliers—the company manufactures more than 140 types of pliers—particularly its eponymous style of tongue-and-groove, slip-joint pliers.
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Channellock is proud to put Americans to work and they employ over 350 associates who contribute to our local, state and U.S. economy. Is it the easiest way? Probably not. But, American manufacturing is the right way.
I was asked to create a campaign that was showcased around a true American hard working company, their employees and the dedication of blood, sweat and few for-letter words that goes into making a Channellock tool.
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• Art direction/design
• Strategy
• Photography direction
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Photography:
Thompson Creative Imaging
http://www.thompsoncreativeimaging.com
Strategy & Copy:
J. Scott Mylin
https://www.mylinltd.com