Vision Communities is a company that is focused on values that improve the lives of their residents, employees, and the people of the greater community. The communities offer amenities and resident events that focus on healthy lifestyles and resident wellness.
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With Vision Communities portfolio of rental properties growing, VC felt the need to rebrand themselves to compete within the market.
The logo is made up to form a forward-leaning line that evokes momentum. Additionally, the C of “Community” is forming a circle around the V of “Vision,” evoking the building or forming of Community around a Vision.
The brand identity and original photography was applied to several marketing and print advertising pieces that help promote VC.
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• Art direction/design
• Photography direction
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Photography:
Thompson Creative Imaging
http://www.thompsoncreativeimaging.com
Copy:
J. Scott Mylin
https://www.mylinltd.com